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The 4 Cs

All diamonds are not created equal. The 4Cs are the key characteristics of diamonds: carat, cut, color and clarity. Two diamonds of equal carat weight may vary substantially in price due to their Cut, Color and Clarity. When choosing a diamond, all 4Cs must be taken into account. But keep this in mind: bigger isn't necessarily better. A two-carat diamond that is cut poorly is not nearly as beautiful as a smaller diamond, cut by a skilled diamond artisan. Or, it may be cut well, but have poor color and clarity. The point is, to be exceptionally beautiful, a diamond must be of high quality in all 4Cs.

For more information on "The 4 C's", click below!